532% increase in social media web traffic
Sussex Back Pain Clinic, Brighton & Hove – a large clinic offering Osteopathy and IDD Therapy, a unique therapy for the treatment of Sciatica, Slipped Discs, Trapped Nerves and Degenerative Disc Disease.
Although very savvy with many aspects of their marketing, when it comes to social media, owners Sam and Steve, are less enthusiastic, not being Facebookers themselves.
Towards the end of 2018, Jelly Digital Marketing began working with the Sussex Back Pain Clinic to develop their marketing strategy which highlighted some key marketing opportunities around the development of their website, search engine optimisation (SEO), content marketing and conversion rate marketing.
There was no activity on their social channels and our research showed that their competitors were active on social and using it to build awareness of IDD Therapy.
Social media marketing was identified as a significant growth area for Sussex Back Pain Clinic and so Jelly Digital Marketing commenced the development and management of their Facebook, Twitter and Facebook Ads for four months until they had someone in place in-house to manage it.
- Marketing plan
- Google Ads review and recommendations
- Social media management
- Facebook ads
- Copywriting & content marketing
- Landing page development
4% engagement rate (the average across health & beauty is 0.05%)
2.5% CTR (average is 0.83%)
38p cost per link click
532% increase in traffic from social channels (compared to previous 4 months)
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