Improve your website

Suzanne Trainer by Suzanne Trainer | 1st November 2018

Do you think your website needs improving?

Designing an effective website is easier said than done so there could be many things wrong with it.

Without further ado, let’s dive straight in to what could be wrong with your site.

1. Lack of responsive design – website doesn’t look great on mobile

People are using their mobile phones more and more to browse the internet and we’re seeing this with B2B business customers too.

In fact, Google research shows that 50% of B2B search queries today are made on smartphones and this is expected to grow to 70% by 2020.

Back in April 2015, Google started penalising websites that are not mobile-friendly. If you haven’t got a mobile-friendly website by now, this must be your priority.

improve your wesbite design

2. Your website is slow

Did you know that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load! That’s not a whole lot of time to impress someone, so if your load time is not perfect or your site’s navigation is all over the place, you can say goodbye to your visitors.

Test your website speed with Google now

3. No clear Calls to Action (CTA’s)

If it’s unclear what action you want your web visitors to perform, they will simply leave your site without contacting you or submitting an enquiry. Adding or improving your calls to action, could be as simple as introducing CTA buttons in a contrasting colour, to the site or adding enquiry forms to each page.

4. Poor navigation

Your navigation menu should be as simple as possible, with no more than seven items in the menu. There’s nothing clever about an unusually placed navigation menu – keep it where people expect to find it; horizontal across the top or vertical down the side. And keep the
navbar fixed.

5. The web page design looks too busy and cluttered

We’re all suffering from information overload, so it’s no surprise that less is more in website design. There’s a great British Gas case study illustrating this from EyeQuant (AI powered insight) that shows a 50% increase in online bookings after a de-clutter.

EyeQuant website de-clutter test

6. Not enough white space

Whitespace is blank space used strategically to make certain areas of your page stand out.
Why is whitespace important?

    • It makes your page more legible
    • When used around text it allows people to better understand what they’re reading
    • It focuses attention on certain important parts of your page

7. Your content isn’t scannable

On the internet, the majority of people are actually skimming. In fact, according to research performed by Jakob Nielsen, 79% of people scan web pages, picking out individual words and sentences.

Web copy can be written for skimming by using sub-headers, short paragraphs and bold and bulleted formatting

8. Animated navigation

Anything that rolls, flashes, bounces, or moves while your visitors are trying to find an answer to their question are absolute conversion killers.

9. Poor imagery

Imagery that’s too small, poor quality or obviously stock photography will fail to add value to the page or be off-putting.

10. No trust signals

Trust signals are elements of your website content that give people confidence in your business. These include customer reviews, certifications and awards, links to active social media accounts, about us info and address or telephone number.

Don’t worry, help is at hand. With our marketing and web design expertise, we can fix whatever needs doing to make your website your No1 source of enquiries.

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