Lancing based, Claren Print, appoint Jelly Digital Marketing
Lancing based, Claren Print has appointed Suzanne Sullivan of Jelly Digital Marketing
This is to help with them raise awareness of their printing services within the local business community around Brighton, Lancing and Worthing.
After having acquired Lancing Press and AKA Digital which has given them access to other services including the provision of high quality digital printing (you actually cannot tell the difference between litho and their digitally printed items!), they want to spread the word about the great print services they have to offer.
With no dedicated in-house marketing personnel, Claren Print wanted to bring in a marketing consultant to steer them in the right direction and devise and look after their digital marketing campaigns.
I was extremely pleased to have been selected and wasted no time in cracking on with what I saw as the first essential task – the development of a marketing plan.
In their marketing plan, I have laid down some marketing goals and a positioning strategy which will give them a unique value position and set them apart from their competitors. This has steered the brief for Andy Ashdown Design, their design agency, for the development of their new branding. I also outlined the key digital marketing channels and how they will be used, to reach the marketing goals.
Along with Rob Wassell of RAWSEO, we are now working on their new website, which will look a little different from other similar company websites. Watch this space!
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