Marketing Resolution 1- Start Email Marketing

Suzanne Sullivan by Suzanne Sullivan | 4th January 2011

Welcome to January’s top marketing resolutions starting with Email marketing

Email marketing is extremely cost effective and perhaps the single most powerful marketing tool available to small businesses.

This is because it provides predictable results and costs little or nothing to use!

Here are just a few things for you to consider, before you start using email marketing.

First off, I strongly recommend that you build your own email database rather than buying one from a list broker. The best way to start building your list is to transfer the email addresses from all the business cards you’ve acquired through networking into a database. Then make sure you’ve imported all your existing email contacts and you’ve then got a decent list to get started with.

Start Email Marketing

The best way to gather new email addresses is via your website or blog. You need to make it as easy as possible for people to give you their email details, and offer them something valuable in return for joining your subscriber list, such as a free e-guide or entry into a competition. Make sure you inform people that you will not share their information with third parties.

Quality is key, so ONLY send people valuable information or a genuine special offer. I also recommend that you don’t send more than one message every 7 to 14 days. People hate being inundated with information; even if it’s useful!

Finally, you must ask your readers to forward your emails on to their friends and colleagues. If the content is good enough, they will – but never assume anything, always ask them (nicely).

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