Veterans Raffle

New logo design in 2 weeks – Veterans Raffle

We began working with the Veterans Raffle on 1st September. Originally branded as the YES Society, the first task was to choose a name and logo that truly represents what they do and why they do it.

Subscribers to the monthly raffle had already fed back online that they found the name and the logo confusing.

For the all-new Veterans Raffle logo, we suggested the official land, sea and air colour pantones of Sky Blue, Signal Red & Royal Blue to demonstrate that the raffle supports veterans of UK Armed Forces and Emergency Services. To show that they are at the heart of what Veterans Raffle does, the logo choice of a heart was sealed.

By working evenings and weekends, this re-brand was achieved within 2 weeks! We were determined to hit the ground running for this charity as soon as possible.

We have now launched a digital marketing campaign which centres on social media marketing (predominantly Facebook and Twitter) to raise awareness of the raffle and the work it does to support charities such as Veterans Association UK, Building Heroes and Service Dogs UK. The Facebook page is already shaping up as a hub of information on military and emergency services events, news, opportunities and advice.

before after veterans raffle logo design

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