PPC Agency
PPC Ads, also referred to as Pay Per Click is the fastest, most measurable way of increasing your visibility online.
It’s ability to generate quick results is undeniable.
Whether your goals are to increase brand awareness, get more store footfall, convert prospects in the sales funnel or simply get your phone ringing – it’s achievable with PPC ads.
Our professional PPC management includes Google Ads, Bing and Facebook Ads.
Pay per click ensures you only pay for results and you can start with an advertising budget as little as £300 a month.
Watch our video on: How to get to the top of Google with Google Ads
Why choose Jelly Digital Marketing for your PPC management?
Friendly account management
Your PPC account will be managed by a real human being (and we actually care). You’ll have a campaign manager who is a Google-certified PPC professional with years of experience in growing businesses online, that you can speak to and email.
Simple monthly PPC management fee
Unlike some PPC agencies that charge a percentage of ad spend and may then be more interested in getting you to spend more than delivering ROI, we have a straightforward monthly PPC management fee which starts from just £350 per month and a one-off set-up fee.
Our PPC management fee is determined by how many campaigns you want to run. If you want to promote one service, which has one set of keywords and ads that’s one campaign. If you have multiple services, that’s multiple campaigns.
Here’s an example: a firm of solicitors wanting to promote personal injury, divorce and employment law services, would require 3 campaigns.
Local PPC agency for Brighton & Worthing
When you do a local search on PPC agencies, you’ll find that many aren’t actually local. We’re a PPC agency, with our office conveniently situated in Southwick, near Brighton and Worthing.
We still believe in the power of a catch up over a coffee, whether it’s to get to know you when we start or to update you at the end of the month.
Transparent reporting
With Jelly Digital Marketing PPC management, you are kept informed with what’s happening.
We’ll share information and keep you updated on how your ads, keywords and landing pages are performing and we are on hand to answer any questions that you might have about any element of your campaign.
No contracts or retainers
We are performance led and retain clients by being a core part of their business and consistently delivering results. We want you to love our PPC management because of the results we deliver – not because you’re tied to us with a contract.
Digital Marketing experts
If you’re looking for a PPC agency that can support you with other digital marketing services, Jelly Digital Marketing has got you covered.
PPC ads are a quick way to page one of Google or Bing but for longer term, sustainable visibility online, combine it with SEO, Content marketing and social media marketing.
What we offer:
Pay per click
Online presence
Geotargeting
Keyword targeting
Traffic boost
Landing page optimisation
Return on investment
Page one
How we work
Whether you’re new to PPC ads or are moving existing PPC campaigns under our PPC Management, we always kick off with a thorough fact-find about your business to understand your business goals and customer groups you are targeting.
Landing page review
Your landing page is the page on your website you want to direct people to with your ads.
Landing page experience is Google Ads’ measure of how well your website gives people what they’re looking for when they click your ad.
Google Ads analyses your landing page through a combination of automated systems and human evaluation.
The landing page experience i.e how relevant and closely matched it is to your campaign, affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to a landing page that offers a poor user experience.
Before we kick off with a PPC campaign, we offer a FREE LANDING PAGE review and will make recommendations for improvement if required.
Existing PPC campaigns
If you’re not happy with the performance of your current PPC campaigns, we can review performance against your targets and suggest ways of how your account can be improved.
We’ll audit the account to review the ads, keywords, placements, targeting, campaign settings and landing pages based on the overall campaign goals.
Because we track and measure against conversions (i.e. leads or sales), we always know your CPA (Cost Per Acquisition of a lead or a sale) and work to reduce this over time by testing ad copy, headlines, refining keyword targeting and adding negatives, testing extensions, monitoring landing page performance and making recommendations about how to improve conversion rate.
Shopping campaigns
If you have an E-commerce website, a shopping campaign will take your business to the next level. Working with your developer or our own, we can create product campaigns across several platforms.
New PPC management campaigns
1. Research
After familiarising ourselves with your website to get to know your business and your services, we’ll run competitor research to understand who you’ll be competing with online and how much they spend on PPC ads.
We’ll also carry out keyword research to identify short and long tail keywords that have a high purchase or conversion intent.
2. Campaign set-up
Google Ad campaigns can be run on the Google Search Network, the Google Display Network, and the YouTube Network with objectives as:
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Sales
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Leads
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Website traffic
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Product & brand consideration
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Brand awareness & reach
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App promotion
Display campaigns
In addition to keyword targeting in Google search campaigns, we can set up image and video based campaigns on the Google display network which are targeted towards specific customer groups.
With demographic targeting in Google Ads, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
You can reach audiences based on their specific interests as they browse pages, apps, channels, and content across the Display Network.
By adding “similar audiences” to your ad group, you can show your ads to people whose interests are similar to those of your site visitors, which allows you to reach new and qualified potential customers.
3. Targeted ads
We’ll create highly effective PPC ads with unique selling points to beat your competition and appeal to searchers. Our aim is to create a campaign that brings in sales and not just clicks, so conversion metrics are very important to us.
4. Integration with Google Analytics
In order to get the best performance out of your PPC management, we’ll integrate your paid search channel (Google Ads, Bing or Facebook) with Google Analytics for 360 degree reporting on conversions.
Case studies
Charity raffle re-brand in a staggering 2 weeks!
4,000 new leads for school software supplier
£1m of new business through digital marketing in 12 months
400% uplift in online brand awareness
Business growth grant funded marketing support
532% increase in social media traffic
Let's talk
Speak to Jelly Digital Marketing now to see how we can help your business grow