PPC Ads, also referred to as Pay Per Click is the fastest, most measurable way of increasing your visibility online.
It’s ability to generate quick results is undeniable.
Whether your goals are to increase brand awareness, get more store footfall, convert prospects in the sales funnel or simply get your phone ringing – it’s achievable with PPC ads.
Our professional PPC management includes Google Ads, Bing and Facebook Ads.
Pay per click ensures you only pay for results and you can start with an advertising budget as little as £300 a month.
Watch our video on: How to get to the top of Google with Google Ads
What we offer:
Pay per click
Landing page optimisation
Return on investment
How we work
Whether you’re new to PPC ads or are moving existing PPC campaigns under our PPC Management, we always kick off with a thorough fact-find about your business to understand your business goals and customer groups you are targeting.
Landing page review
Your landing page is the page on your website you want to direct people to with your ads.
Landing page experience is Google Ads’ measure of how well your website gives people what they’re looking for when they click your ad.
Google Ads analyses your landing page through a combination of automated systems and human evaluation.
The landing page experience i.e how relevant and closely matched it is to your campaign, affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to a landing page that offers a poor user experience.
Before we kick off with a PPC campaign, we offer a FREE LANDING PAGE review and will make recommendations for improvement if required.
Existing PPC campaigns
If you’re not happy with the performance of your current PPC campaigns, we can review performance against your targets and suggest ways of how your account can be improved.
We’ll audit the account to review the ads, keywords, placements, targeting, campaign settings and landing pages based on the overall campaign goals.
Because we track and measure against conversions (i.e. leads or sales), we always know your CPA (Cost Per Acquisition of a lead or a sale) and work to reduce this over time by testing ad copy, headlines, refining keyword targeting and adding negatives, testing extensions, monitoring landing page performance and making recommendations about how to improve conversion rate.
If you have an E-commerce website, a shopping campaign will take your business to the next level. Working with your developer or our own, we can create product campaigns across several platforms.
New PPC management campaigns
After familiarising ourselves with your website to get to know your business and your services, we’ll run competitor research to understand who you’ll be competing with online and how much they spend on PPC ads.
We’ll also carry out keyword research to identify short and long tail keywords that have a high purchase or conversion intent.
2. Campaign set-up
Google Ad campaigns can be run on the Google Search Network, the Google Display Network, and the YouTube Network with objectives as:
Product & brand consideration
Brand awareness & reach
In addition to keyword targeting in Google search campaigns, we can set up image and video based campaigns on the Google display network which are targeted towards specific customer groups.
With demographic targeting in Google Ads, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
You can reach audiences based on their specific interests as they browse pages, apps, channels, and content across the Display Network.
By adding “similar audiences” to your ad group, you can show your ads to people whose interests are similar to those of your site visitors, which allows you to reach new and qualified potential customers.
3. Targeted ads
We’ll create highly effective PPC ads with unique selling points to beat your competition and appeal to searchers. Our aim is to create a campaign that brings in sales and not just clicks, so conversion metrics are very important to us.
4. Integration with Google Analytics
In order to get the best performance out of your PPC management, we’ll integrate your paid search channel (Google Ads, Bing or Facebook) with Google Analytics for 360 degree reporting on conversions.
Jelly Digital Marketing not only deliver to very high & exact standard, they are also delightful & amazingly efficient people to deal with too. We expect to be trading with the invaluable support of Jelly Digital for an indefinite period of time!
Jelly Digital Marketing helped us form the marketing strategy and messaging for the UK division of InfoMentor and lead on a number of campaigns. This has contributed to our marketing team's success with a 320% increase in web traffic and a rise of 475% in subscribers to our emailing list.
We were given some great digital marketing training by Suzanne at Jelly. She was so inspiring and insightful and very clear in her explanations. We were particularly impressed by how she’d taken the time to understand us as an organisation.
With your help we have improved our website, messaging, social media activity and most importantly the number of new enquiries. To grow the website traffic to the levels you have is really a great testimony to your efforts
Let us review your site
Speak to Jelly Digital Marketing now to get your free review